Design adaptation of the Yo Sushi brand. This company is playful and scattered with quirky characters and colour. I think a strong, bold illustration style could help solidify their ideals. More colour, more imagination and more fun.
A colorful illustration that celebrates sushi - I started with 2D line drawing and expanded into 3D.
Yo Sushi have restaurants situated in airports, and we saw the potential for advertising on the tracks of the baggage claim. The concept was to mimic their sushi carousel.
This is a sentimental piece for me. It lead me to NYC in my early twenties. The brief was to impress my new employers, Vault49, by creating a colorful vintage racer portrait. I ended up being really experimental, sculpting the head and then chiselling facets to give it a more graphic, illustrated feel.
Adobe approached me to create an illustration for their audio services in Premiere. I created a larger than life sculpture set in a serene natural environment. Once the illustration was delivered, I set myself the task of animating it. I enlisted the help of sound designer, Lieke.
A task in lighting, I wanted to create something that felt real. I did a lot of texture and atmospheric exploration in Cinema4D and World Machine and used the pool reflection as a device to complete the sound wave.
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