Designs completed for various high profile brands at Brand New School. Most were pitches and had to be created fast. I have found that working with such haste can be liberating. The limitations sharpened my view and stopped me from being too precious every step of the way. The end goal is always a striking image.


Windows

Festive design work for Microsoft. It can often be a challenge to create premium looking Christmas branding. My approach was to keep things minimal and focus on texture and lighting and try not to combine red with green! Instead opulent gold shines on a backdrop of rich red.

Designs completed for various high profile brands at Brand New School. Most were pitches and had to be created fast. I have found that working with such haste can be liberating. The limitations sharpened my view and stopped me from being too precious every step of the way. The end goal is always a striking image.

Windows

Festive design work for Microsoft. It can often be a challenge to create premium looking Christmas branding. My approach was to keep things minimal and focus on texture and lighting and try not to combine red with green! Instead opulent gold shines on a backdrop of rich red.

Frame 3 CC
Frame 2 CC
Fan Transition

SPDRS

Every portfolio needs an atmospheric paper world ad! My chance came working for SPDRS, an online investment tool. To represent the different investment sectors, I created simple silhouetted icons. My frames depict one of the market sectors unfolding from a paper fan like a pop up book, and a more 3D globe opening up and forming from pages of an open book.

SPDRS

Every portfolio needs an atmospheric paper world ad! My chance came working for SPDRS, an online investment tool. To represent the different investment sectors, I created simple silhouetted icons. My frames depict one of the market sectors unfolding from a paper fan like a pop up book, and a more 3D globe opening up and forming from pages of an open book.

Fan Flat
Earth Frame

Heartcare

Bold, colorful and approachable branding work for a health insurance brand, creating a Rune Goldberg style machine and the classic eureka moment lightbulb.

Heartcare

Bold, colorful and approachable branding work for a health insurance brand, creating a Rune Goldberg style machine and the classic eureka moment lightbulb.

Singlebulb2
TB Machine Frame

Project Gallery

GooglePixel

AMOKShort

GoogleCES / IO

HondaSmallidays

FordFocus

NikeTiempo

GilletteRogue One

Brand New SchoolMisc Design Work

GoogleWifi House

PsyopDesign Work

Google Home & Max

Food & ProductIllustration

Brand New SchoolSet Design

ArchiveAdobe, Yo Sushi, Driven

´╗┐tomalexbuch@gmail.com     +1 (347) 774-6741