Design frames for a pitch with Honda & Brandnewschool. The brief: to use a large custom LED screen to light the car and showcase christmas deals. I used the lights to highlight the form of the car with the dots mapping curves and dimensionality. Neon blue and red illuminate thick fog, creating gradients and a striking atmosphere.
These robotic arm production line styleframes were not for the same Honda project. They were for a speculative Gillette Ad. After seeing them together with the Honda work, I saw a synergy and had to present them together
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